Why focus on the employee experience?
The employee experience is one of the trends we note in our 2018 HR Trends to Watch summary. For employers, the goal should be to make it special and move beyond “just” finding ways to motivate (i.e., engage) their employees. According to some experts, organizations have shifted their thinking from viewing employees as resources to nowadays, focusing on building a meaningful connection with them. Futurist Jacob Morgan calls it the “evolution of employee experience” and the model focuses on acknowledging the development and self-realization needs of the employee. Relationship-building, open dialogue, and transparency are also themes.
Improve the Employee Experience by Communicating Well
Communication done right creates a positive employee experience, or EX. It can also drive employee engagement in all that’s on offer: benefits, social activities, training programs, team building events, town halls and more. Employers can differentiate their organizations in the marketplace and improve chances with talent attraction when they highlight their total reward offering. It is important to get employees to take part– to enroll in what is offered, too.
Reveal the Total Reward
A key aim in employee communications should be to make the total reward known, appreciated, and something exciting to participate in. Keeping the employee’s perspective in mind and understanding their objectives throughout their journey adds a layer of information for HR that helps guide them in communicating benefit availability at key stages. In fact, communicating in a way that employees prefer, that is, digitally, is just as important as deciding upon which information to provide and when.
Interactions Throughout The Employee Lifecycle
Appropriate, personalized communications should be delivered often. For example, communication about what the employer offers (besides salary and benefits) should not be limited to the interview moment or during onboarding discussions or even any enrollment period. Rather, communication should be ongoing throughout the employee lifecycle at numerous touchpoints, to add richness and relevance to the overall employee experience. Communication is key in inspiring employees. Regarding benefits, clarity is tops. Additionally, communication to employees should be finetuned, more frequent, targeted in nature, and of course, digital whenever possible since that is employees’ preferred method to obtain information – It’s all about treating employees as if they are consumers. These days, employees seek convenience and the ability to access information wherever and whenever—outside of workspaces and workhours.
HR360 European Summit, Vienna, Austria
On June 20th and 21st, Benify will participate in the HR360 European Summit in Vienna. Executive Vice President of Global Enterprise, Chris Wakely will speak about creating a consumer grade experience for employees as the best way to increase their engagement. HR360 is a conference of “innovators and pace-setters that are taking HR transformation to new frontiers”; this year’s event promises to unlock the potential of your HR division.